Field notes from building AI growth systems - what moves the needle, and what quietly wastes budget.
One of our workflows cost about $0.12 per prospect across a 500 run test. That is either trivial or a $12,000 decision, depending entirely on the multiplier behind it.
Buyers now ask an assistant before they ask Google. Here is what actually decides whether your business gets named in that answer.
Most inbound enquiries are lost in the gap between interest and action. The fix is unglamorous: answer faster, every time.
The difference between a demo and a dependable agent is governance: explicit rules, hard limits and a visible audit trail.
